CLAYTON & CRUME FATHER’S DAY CAMPAIGN | 2024

Father’s Day Featuring The Fly Box

  • Our leather goods face their true test when in the hands of 3 fly fishing guides from Kentucky – meet the team at The Fly Box. Eight years ago in Lexington, Kentucky, we crossed paths with 3 anglers who became daily users of C&C leather goods out on the water.

    Jonathan, Forrest, and Cy, a father-son trio from Kentucky, are fly fishing guides on the South Holston River in East Tennessee. After a decade of fishing trips to the SOHO river, they decided to leave a lasting mark on the bank of the river by opening The Fly Box.

  • Creative Direction
    Photoshoot
    Print
    Email
    SMS
    Ad
    Social Media

  • Design Direction: Leslie Wilkins
    Designers: Rosalyn Stuart & Milli Cecil
    Hand Lettering: Rosalyn Stuart
    Copy Writing: Jeff Arsenault
    Marketing: Jeff Arsenault

    Photography: Kate Dearman
    Creative Direction: Rosalyn Stuart, Milli Cecil
    Location: The Fly Box, South Holston, TN

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